To celebrate their 100 year anniversary Bentley Motors set out to create the most sophisticated concept car in the company’s history. This vehicle showcases the future of luxury craftsmanship with seamless fusion of materials and intelligent curation of technology, whilst introducing light as a new luxury material.
Bentley approached Studio Waldemeyer to join their design team and help design and engineer all aspects of illumination on the show car. Bentley’s challenging design brief required a completely new approach to light design and engineering.
Studio Waldemeyer created an innovative tool chain, seamlessly merging the latest in parametric design tools from the world of computational architecture with electronic circuit design software. This approach not only allowed the perfect 3D integration of light in the complex surfaces of the car, but also the turnaround of the project in record time.
"The team have also approached lighting in a new way. For this, Bentley worked with light artist Moritz Waldemeyer who approached the project from a non-automotive perspective theatrically, so the illumination starts at the matrix grille and flying B mascot, works its way along the central spine of the car and into the cabin itself ... Waldemeyer’s lighting also helps emphasise the warm greens in the exterior colour, describing it as a hugely technical project given the sheer number of lights he had to manipulate."
The Bentley EXP 100 GT is by far the most complex and challenging project for Studio Waldemeyer up to date and represents the perfect combination of artistic expression and technical innovation the studio is know for. Entering a new creative discipline the studio has yet again helped to raise the bar of innovation, in this case producing the most sophisticated illumination in the history of vehicle design.
Our pojects range from Artist and Brand Collaborations to Automotive Design, Installations, Wearables and Product Design.
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