Jamiroquai

In early 2016 one of the most exciting briefs in the 12 year history of Studio Waldemeyer arrived in the form of a phone call: Can we redesign the stage appearance of Jay Kay, front man of Jamiroquai.

Jamiroquai, Automaton by Studio Waldemeyer
Automaton hat in Green

With the background of Jay Kay’s tradition of eccentric head gear and the pangolin’s stunning scaled skin as a starting point we set to work. The song ‘Automaton’ gave a futuristic design direction, and inspired the use of some of the world’s most advanced modelling tools.

Jamiroquai, Automaton by Studio Waldemeyer
Automaton hat during video shoot
Jamiroquai, Automaton by Studio Waldemeyer
Jamiroquai, Automaton
Jamiroquai, Automaton by Studio Waldemeyer
Automaton hat during video shoot

Shape shifting thanks to robotic scales and with full control over every LED pixel, this 3D printed hat is the most advanced piece of millinery on the planet today.

Jamiroquai, Automaton by Studio Waldemeyer