Moritz Waldemeyer has teamed up with MassiveMusic, sales a global music agency, more about to create a dynamic window display, called Light My Fire, for their trendy Shoreditch office. The MassiveMusic logo has been simplified and reinterpreted into large pixels to create a flame effect as it comes to life. Moving like sound waves, the design’s core element responds to the lyrical ripple form of the MassiveMusic logo, thus forming an exciting symbiosis between technology and aesthetics.