Hyundai

Wallpaper invited Studio Waldemeyer to celebrate the latest concept car ‘Les File Rouge’ with an elaborate photoshoot under a custom made light installation. We love to play with photography and so we gave the brief a little twist and constructed a large scale light painting machine.

Hyundai by Studio Waldemeyer
Concept car 'Les File Rouge' and light painting by Studio Waldemeyer
Hyundai by Studio Waldemeyer
Hyundai by Studio Waldemeyer
Light painting
Hyundai by Studio Waldemeyer
Le Fil Rouge

Moving a chain of LEDs with computer controlled winches allowed us to generate complex sculptural surfaces in the photographs. The result is of a delicacy and quality that far surpassed our own expectations and thrilled the client with the pure magic of the creative process.

Hyundai by Studio Waldemeyer