THE FLOS BROOCH

THE FLOS BROOCH, COMMISSIONED FOR THE FLOS STAND AT THE MILANO DEL SALONE 2008, EXPLOITS THE DESIGN MOSSIBILITIES THAT LED LIGHTS PRESENT, EXTENDING THE USE OF PERSISTENCE OF VISIO INTO THE REALM OF JEWELLERY DESIGN.

Persistence vision works on the same principle that allows us to see shapes by moving sparklers: The brooch uses this principle to recreate the Flos logo in light. When the brooch is stationary, all that can be seen is a single line of 7 tiny red LEDs. However, when moved, the lights draw the logo in space - a subtlety that can be discovered unintentionally when glancing past the lights or intentionally by moving the brooch yourself.

The minimalism of the design evokes a simple elegance - using only standard processes from the electronics industry. The engineering CAD drawings themselves, usually the domain of trained electronics engineers - exhibits a beautiful graphical clarity.

The limited edition of 500 were given away for free during the presentation of the new Flos Cubo.